On: San Francisco Flagship Launch
Invisible Hand Studio partnered with On to support the launch of its San Francisco flagship through social-first storytelling, event coverage, and community activation. With less than a week of lead time, we developed promotional content that helped build momentum around opening weekend, mobilized 50+ local runners through our community network, and captured the experience through photo and video.
Our team delivered pre-launch social assets, on-course coverage, same-day photography, and post-event recap content designed to extend the life of the activation beyond opening day. The approach combined premium production with authentic, locally rooted storytelling, creating assets built to perform organically while remaining versatile for future brand and paid-media use.