Oakland Roots: Inside the Training Facility
Partnered with Oakland Roots to create content highlighting the club’s state-of-the-art training facility and the infrastructure supporting its athletes behind the scenes.
The project gave audiences access to a side of the organization they don’t typically see, connecting the physical space, technology, training environment, and athletes back to the larger Roots story.
We approached the facility as more than a location. It became a storytelling tool for showcasing the club’s continued investment in performance, player development, and the future of soccer in Oakland.
Project Highlights
- Access-driven behind-the-scenes production
- Training facility storytelling
- Athlete + performance-focused content
- Short-form social production
- Brand and community storytelling
- Content designed to make an institutional investment feel tangible to fans
The Goal: Give fans a new perspective on the organization while showcasing the resources and infrastructure behind the team.